I was working in Leeds when I first started seeing adverts for WKD. Billboards, TV spots—loud, garish, and oddly confrontational. They didn’t look like advertising as we understood it. Traditionally, advertising sold aspiration. Buy this and you’ll be better, cooler, more successful—more attractive, even. WKD did the opposite. Its campaign—“Have you got a WKD side?”—didn’t … Read more
Once upon a time, defining the far right was easy. Britain had fringe parties like the BNP and the National Front. Mainstream politicians kept their distance. Their ideas were toxic, and everyone knew it. That boundary has now broken down. The far right has been partially absorbed into mainstream politics. Just as Jeremy Corbyn opened … Read more
The schism on Britain’s hard right is no longer gossip; it is formal. Rupert Lowe, reportedly buoyed by encouragement from Elon Musk’s online ecosystem, has launched a rival to Reform. His one-MP outfit is called Restore. The launch, staged in Great Yarmouth, leaned heavily into hard-line rhetoric on immigration and “national restoration”: mass deportations, drastic … Read more
Living in the Lie There is a moment in the decay of a democracy when truth stops mattering — not because people can’t tell what is true, but because they no longer care. We have passed that point. A growing number of our fellow citizens do not merely believe false things; they want the rest … Read more